Hi there 👋, I'm Alex – Product designer & PM with 15 years of shipping

— Case Studies

AI-Powered Install Review

75%+ reduction in financing rejections

Designed and helped build an AI photo validation tool for solar installers, giving crews real-time feedback before they leave the site. Caught photo errors that caused financing delays, return site visits, and slower payment flow.

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Analysis
Uncovered 20% financing rejection rate in submission data
Solution Design
Mobile-first field validation UX for installation crews
AI Agent Build
Vision model + custom Claude skill for photo evaluation
Deployment
Real-time feedback loop embedded in the field app

Build.com Checkout

+22% checkout completion rate

Build.com's checkout was losing customers to form friction — no autofill, no inline validation, and a multi-page flow that made guest checkout the path of least resistance. Redesigned the end-to-end experience to fix all three in a single-page accordion layout.

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Problem
High guest checkout rate creating friction in post-order account linking
Validation
Inline card error states prevent dead-end order attempts
Autofill
Grouped field pattern unlocks reliable browser autofill for addresses and cards
Flow
Single-page accordion reduces cognitive load and eliminates back-navigation

Solar Operations CRM

$1B+ pipeline managed through the CRM

Freedom Forever manages thousands of active solar installations simultaneously. Designed the CRM that gave every role (operations, sales, field) a single place to understand project status and act on what's blocking.

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Problem
No shared structure across thousands of concurrent installations
Hierarchy
Collapsible stages that surface blocking logic without drilling in
Sequencing
Multi-system workflows enforced by the UI, not memory
Audit Trail
SOW comparison and denial history for every scope change
— Experience · 2010–Present
Freedom Forever
Senior Product Manager · AI & Operations
Mar 2022 – Present · 4 yrs 6 mos
Lead designer and roadmap owner for the internal platform and field app supporting a $1B+ solar pipeline. Designed AI and automation tooling that cut cycle times from weeks to days, improved financing acceptance, and removed rework and manual review in the field.
−50%
Funding Time
$1B+
Pipeline
Freedom Forever
Senior Product Designer
Mar 2021 – Mar 2022 · 1 yr
Lead designer for the internal platform at one of the largest nationwide solar installers. Designed the CRM the business runs on — where 2,500+ employees across sales, financing, and installation manage every task in the pipeline. Built the design system behind it, customized for complex operations workflows.
2,500+
Daily Users
Design System
Built & Owned
InvestorKeep
Director of Product
Mar 2020 – Mar 2021 · 1 yr
Lead product designer and sole product owner for an early-stage fintech startup, taking the product from concept to live with a small, lean team. Owned end-to-end design and strategy, and worked directly with engineering — contributing to front-end development to keep delivery moving.
0→1
Concept to Live
SOC 2
Compliant
Pocket Points
Director of Product
Apr 2018 – Mar 2020 · 2 yrs
Lead designer and product owner across multiple native and web apps used by 2.5M+ users across 10K+ schools, aimed at reducing phone distraction in school, while driving, and at home. Partnered closely with engineering to scope and ship features across iOS, Android, and web.
2.5M
Users
10K+
Schools
Build.com
Director of Product & UX
May 2010 – Apr 2018 · 8 yrs
Built and led the first User Experience and Product Management team at a $1B+ revenue home improvement retailer, after starting as a designer and running the checkout overhaul and full site redesign. Drove design and product strategy for the web and native shopping experience, grounded in user research and A/B testing.
$1B+
Revenue
+22%
Checkout Completion